Market Responce: Get the Word Out Tours
Private providers are hoping to clear up the confusion over the new Medicare Prescription Drug Plan with road trips to enroll new members and by offering information to consumers about competing plans.
Representatives for Humana, one such provider, will answer questions for the public from its “Let’s Talk” tour bus, which will be at Wal-Mart stores on the East Side today and in Northeast El Paso on Tuesday.
Ross McLerran, spokesman for Humana in San Antonio, said the company’s 10 mobile units began the nationwide tour last year. The tour is set to end on April 1, after stops at 1,187 Wal-Mart stores, and senior and community centers in 408 U.S. cities.
“We had 200,000 visitors as a result of the tour so far,” McLerran said.
